By Simon Wright Oct 7, 2022
Strive Gaming, an advanced player account management (PAM) platform designed for the multi-state requirements of online operators in the North American market, today announced a new partnership with Chalkline Sports, the leading North American customer acquisition and retention sports game provider.
The new partnership will be the entry point for Strive Gaming into free play games, allowing customers to easily deploy a turnkey free-to-play acquisition and retention tool. Freeplay sports games educate and acclimate new players to sports betting, and deliver consistently high marketing ROI for casinos rolling out sports promotions.
Strive Gaming’s integration with Chalkline will build rich, permission-based, behavioural data sets about game players’ favourite teams, favourite markets and betting level.
Max Meltzer, Strive Gaming CEO, said: “We know from our executive team’s experience: customer acquisition and retention are the biggest challenges for operators in the North American market, and this partnership addresses this opportunity head-on.”
“Chalkline’s localised and personalised live-odds freeplay sports prediction games engage fans around every sport, and focus on localisation and personalisation, which are two of the strongest features of the Strive Gaming platform.”
Daniel Kustelski, Chalkline Sports CEO, said: “Strive Gaming is one of the leading B2B platform businesses in the US and Canada with knowledgeable executives, an experienced team and great technology. Their vision aligns very well with our own, and we believe this collaboration will deliver a ton of value in North America’s rapidly growing market.”