casinosnewshubb
Advertisement
  • Home
  • Casino News
  • Gambling
  • Online Casino
  • Contact
No Result
View All Result
  • Home
  • Casino News
  • Gambling
  • Online Casino
  • Contact
No Result
View All Result
casinosnewshubb
No Result
View All Result
Home Gambling

Stanleybet undergoes its first rebranding, encompassing all of its brands

admin by admin
March 24, 2023
in Gambling


For the first time in its 65 years of history, the Stanleybet Group will undergo a rebranding. The company has implemented a “restyling” of its European operations, opening to the temporary inclusion of new colors “to honor historical events.”

The update includes the entire range of brands associated with the group, which started out as a bookmaker in 1958. “By relaunching its brand, Stanleybet is now looking to the future of the global market, where the group has always played a lead role, while balancing tradition and innovation, with enthusiasm and dynamism,” the company said in a press statement.

Giovanni Garrisi, CEO of the Stanleybet Group, said: “Since we first considered the rebranding, the goal has been to continue to embody the group’s core values – Strength, Dynamism and Balance – while responding to the changes in the industry and, more generally, to new styles and trends used to convey a message.”


Giovanni Garrisi

Ivan Fantasia, Head of Brand, Marketing & Communications for the Stanleybet Group, said: “My team and I evaluated various options, ranging from more cautious choices to more audacious ones. We ultimately decided to carefully restyle the brand that was already in use, with a final outcome that less accustomed eyes might not even detect initially. The token will stand in for the actual change.”

The diagonal ‘cut’ that divides the token symbolizes the balance between tradition and innovation, the company said. The slope of that cut has now been set at 18 degrees, along with the slope of the Stanleybet trademark letters.

Additionally, the color of the small section of the token – and with it, occasionally, also the background of the logo itself – will adopt a theme or different colors on social media channels, which will be dedicated to the celebration of an event of historic significance, whether it be sporting, cultural, or customary. 

The company says the decision is aimed at giving the brand dynamism and adaptability, allowing for “quick, direct and effective communication.” The new brand look is also set to update its presence on social media.





Source link

Tags: STANLEYBET GROUP
Previous Post

The Mighty Toro from Booming Games

Next Post

Macau Non-Gaming Plans Will Take Time To Materialize

Next Post

Macau Non-Gaming Plans Will Take Time To Materialize

Recommended Post

Online Casino

Belkin’s new power bank can charge your Apple Watch and iPhone at the same time

June 9, 2023
Casino News

Seneca Nation And NY Reach Agreement On New Gaming Compact

June 9, 2023
Casino News

Vegas Restaurant Roundup: Killing Fleur, New Mexican, Salt & Straw

June 9, 2023
Casino News

Nearly a decade of rulings in multiple counties have shown skill games (“slots”) are legal in PA

June 9, 2023

© Casinos News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Casino News
  • Gambling
  • Online Casino
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • Casino News
  • Gambling
  • Online Casino
  • Contact

© 2022 Casino News Hubb All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/