It seems that SOFTSWISS, a widely-acclaimed iGaming expert and pioneering gambling software operator, will have to expand its cupboard of trophies after the recent 2023 European iGaming Excellence Awards, one of the most prestigious events in the European online gambling industry. The latest iGaming event has awarded the company for outstanding achievements in the categories of Best Marketing Campaign and Best Customer Service.
Best Marketing Campaign Award
The company’s winning Maltese 360 Campaign was launched with the goal of making the brand more recognizable. The wide range of marketing activities, together with captivating artwork and striking visuals associated with the campaign to present the subtle essence of the brand against the daydreaming images of the vibrant island of Malta have proven to be extensively appealing to customers. According to the company, the campaign reached an estimated total audience of more than 50 percent of Malta’s population, as well as around 25,000 guests of the reputable SiGMA Europe annual show to testify about the customers’ interest but also the company’s commitment.
Delighted about the triumph, Valentina Bagniya, Chief Marketing Officer at SOFTSWISS reportedly said: “Enhancing the efficiency of our marketing communications is pivotal in achieving tangible commercial outcomes. Receiving fair recognition for the impressive display of extraordinary creativity, innovation, and marketing prowess is a great honour and source of inspiration for our talented Marketing Team. Rest assured, we are committed to constantly captivating our audience with even more groundbreaking creations in the future.”
Best Customer Service Award
But that’s not all; the company boasts of another well-deserved award that went to SOFTSWISS Managed Services which array of comprehensive solutions represent an integral part of the brand success. The sector offering services such as First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management has been designed to promote the brand through a direct contact with customers. The customers’ satisfaction with SOFTSWISS Managed Services has shown that communication is the key to successful operations. The sector acts as a bridge between operators and players to facilitate a seamless gaming experience and the quality of its service has been duly recognized at 2023 European iGaming Excellence Awards to make the brand stand out.
Artyom Rudakov, Head of SOFTSWISS Managed Services, commented: “We are absolutely delighted to receive this award, which symbolises more than just recognition of our innovative, flexible, and highly customised approach in the industry. It’s a resounding acknowledgement of the remarkable efforts of our team members who contributed to this achievement.”
‘’Big Win At 2023 European iGaming Excellence Awards’’, softswiss.com, November 3, 2023.