By Simon Wright Feb 6, 2023
Rightlander, the advertising and affiliate compliance monitoring specialist, has launched Intel to help operators accelerate the growth of their partner programs by combining risk analysis with global visibility metrics.
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
As part of this process, Rightlander has amassed affiliate marketing intelligence that would help operators and affiliate programs identify new opportunities with existing and potential partners and has culminated with the launch of Intel, which helps operators in the following ways:
- Analyses affiliate potential in terms of risk vs opportunities. The product scans partner sites to check for non-compliance and risk to the brand. For example, does the affiliate promote unlicensed operators?
- Analyses traffic sources including social media campaigns, organic, paid and direct traffic
- Identifies high visibility pages on affiliate sites and imports global traffic ranking
- Scans affiliate content from different geos to provide a comprehensive view of partnership potential.
Ian Sims, Rightlander’s Founder and former affiliate for 15 years, said: “Affiliate managers spend a lot of time and effort finding and developing third party relationships. Until now, it has been hard to measure the potential risk factors that a new partner poses to a brand which can ultimately lead to a lot of wasted effort and money which could be better spent on safer relationships.”
“By providing them with the tools to understand the risk vs opportunity of a partner, the aim is to enhance the ROI of an engagement for both the advertiser and the affiliate with minimal effort.”
In addition to Intel, new Rightlander clients will also benefit from complimentary access to two other services; Screen and Engage.
Particularly useful for affiliate programs in the growth phase, Screen helps clients to check the suitability of new affiliate applicants before being accepted into the program and Engage reports highly ranked affiliates on custom search terms in specified geographies.
For advertisers attending iGB Affiliate London at the ExCeL London exhibition centre next month, please get in touch to organise your free, customised demo of Intel by contacting [email protected].
About Rightlander:
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories.
It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile advertisers, affiliate networks and regulators to help them keep on top of their affiliate compliance responsibilities.
Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.
