In a press release, the company said that her appointment “marks the expansion of the leading provider’s localization strategy in Latin America, which has seen Pragmatic Play expand swiftly across the continent with its multi-product portfolio.”
For her part, Arredondo said she “looks forward to contributing to the impressive momentum that the supplier has nurtured in Peru.”
Of the appointment, Arias said: “Celeste has a wealth of knowledge and experience across several roles in the iGaming industry, and we’re thrilled to place her as our Country Director for Peru.”
“Peru is a market that we have been interested in for some time, and having already established a foothold in the region, we look forward to seeing rapid growth in accordance with our localization strategy,” he concluded.
In line with its Latin American expansion, earlier this week, the provider announced a new deal in Brazil with operator Chutebet. Chutebet customers will be able to access the supplier’s complete slot portfolio, headlined by titles such as Wolf Gold, Gates of Olympus, alongside recent releases such as Fire Hot. Additionally, players also have access to Live Casino titles such as Baccarat and Dragon Tiger.
The agreement also includes Pragmatic Play’s collection of Virtual Sports products, such as greyhound, horse, and motorcar racing, as well as football competitions, now made available to players of the brand.