By Simon Wright Jul 6, 2022
The Malta based casino game studio iSoftBet, who as well as developing their own casino games in-house, also provide a game aggregation platform for operators which currently contains over 8,000 games, have been acquired by the US giants IGT for a cash consideration €160m.
The acquisition of iSoftBet sees the IGT PlayDigital content library grow to approximately 225 proprietary games and also provides the company with a proprietary game aggregation platform to distribute third-party games, and leading data-driven promotional and user-engagement tools.
The deal was agreed upon back in April, when IGT’s Chief Executive Officer Vince Sadusky said of the then proposed acquisition: “The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations.”
It seems that mergers and acquisitions are still very much a thing in the world of iGaming, with this latest acquisition of a smaller competitor following the recent takeover of Nolimit City by Evolution which we reported just a couple of weeks ago, here on Casinomeister. Evolution of course took over the Swedish NetEnt for a massive €2bn back in 2020.
Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.
