Inspired Entertainment announced Tuesday the launch of its Virtual Sports product in Ontario with sports betting operator Betano, owned by Kaizen Gaming.
This debut follows successful launches with Stoiximan, Betano’s sister brand, over the last year in Greece, with more territories to follow over the next 12 months. The Betano brand currently operates across North America, South America, and Europe, with Ontario being its latest territory to launch.
Betano has launched a number of Inspired’s Virtual Sports products including Soccer, Horses, Greyhounds and Marbles, with a particular focus on popular North American Virtual Sports such as Basketball and the soon-to-be-released Home Run Shoot Out Legends, a virtual Baseball home run hitting competition set for release in 2023.
Inspired secured a license from the Major League Baseball Players Alumni Association (MLBPAA) allowing Babe Ruth, Mickey Mantle, Cecil Fielder and other baseball legends to be featured in the game, the company explained.
Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired, stated: “As our partnership continues to flourish, we hope to match Betano’s success in Ontario with Stoiximan’s success in Greece.”
“Betano is now our second partner to operate in Ontario and the initial performance looks very encouraging. As part of our plans for expansion in new territories, we will be focussing on elevating our most popular global sport, Soccer, as well as some of our core North American sports, including Basketball, U.S. Football and Baseball,” Rogers added.
Vangelis Kalloudis, Gaming Product Manager at Kaizen Gaming, added: “Working with Inspired over the last year has proven to be a great success. We have launched a fantastic portfolio of products across multiple territories and the initial performance of our most recent release in Ontario is very encouraging.”
“We are looking forward to continuing our work with Inspired to offer exciting and unique entertainment opportunities to players across multiple territories,” the executive concluded.
Betano announced the debut of its products in Ontario this week, marking the first launch in North America for the company. Rolling out a portfolio of over 30 sports and more than 1,000 casino games, Betano is geared to offer “a superior gaming experience to customers” across the Canadian province, according to the brand.
