Galaxy Gaming has launched a new digital-first division, signalling a shift in focus towards online.
The new business segment, aptly named Galaxy Gaming Digital, will encompass the brand’s portfolio of proprietary table content, plus new “Galaxy Built games” developed in-house.
To this end, the company will launch its own “ready-to-play iGaming RNG titles” later this year. The first collection of these will include Split to Double Blackjack, Roulette Up and Rising Phoenix Baccarat, all of which are currently available in land-based casinos.
“The launch of Galaxy Gaming Digital underscores our continued enthusiasm for creating and licensing the best table game content online, just as we have always done for our land-based clients,” said Todd Cravens, President and CEO of Galaxy Gaming.
Galaxy intends to continue licensing table games content to development partners, it said, but this new venture represents a greater focus on digital content, specifically the brand’s desire to assume “a more active role” in developing games in-house.
Cravens continued: “As the omnichannel table games experts, we see tremendous opportunity for growth and innovation by taking an active role in creating our own new content and continuing to work closely with our industry-leading development partners.
“Along with that, this new division will also be focused on channel expansion, bringing Galaxy titles to new online outlets.”
Further digital developments are already in progress, the company added, with additional announcements from Galaxy Gaming Digital expected later this year.