By Simon Wright Jan 5, 2023
First Look Games has added yet another big-name studio to its growing roster of partners after putting pen to paper on a deal with RAW iGaming, the studio that positions itself as the pink shark in the sea of sameness.
RAW iGaming is one of the hottest providers in the market right now, gaining notoriety for its innovative and patent-pending Super Slice engine which uses wheels instead of reels.
The provider will use First Look Games for the purpose of game promotion, using its network of 800+ approved affiliates to increase exposure for its slots among operators and players in highly competitive online casino markets across Europe and beyond.
As a First Look Games partner, RAW iGaming can share information about each of its standout slot titles including logos, images and videos of them being played. These assets are hosted in a dedicated library where affiliates can download information for individual games or in bulk.
RAW iGaming can manage all information and assets via the First Look Games Studio Management Centre where it can also highlight any exclusivity agreements and even add or remove jurisdictions for each title.
First Look Games understands that studios want to control the information released about their games, and that’s why the platform allows developers to choose what information is shared with publishers and when that information is made available to them.
They can also access a suite of compliance tools to ensure that all reviews and content created and published by affiliates is accurate and responsible.
Tom Galanis, Co-Founder of First Look Games, said: “RAW iGaming has made a big splash in the market but by using the First Look Games platform the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before.”
“Our approved publishers have a combined player audience in excess of 20 million people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”
Tom Wood, CEO at RAW iGaming, added: “We have positioned RAW as a pink shark, something completely new in an endless sea of similar games launched every month. This partnership with First Look Games allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.”
“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”
Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.
