FanDuel and ONE Championship have inked a new deal that will bring the martial arts organization’s events to the newly launched FanDuel TV network. The partnership, featuring weekly Asia primetime events, officially kicks off on Friday, January 20. To give viewers an early preview of the content to come, FanDuel TV aired ONE 164: Pacio vs. Brooks on December 3.
This partnership with ONE will mark the first time that martial arts events are available on FanDuel TV, providing fans and viewers with “a new avenue to connect with the sport through viewership and wagering,” according to the sports betting giant.
Mike Raffensperger, Chief Commercial Officer at FanDuel, said: “We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports. We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”
Chatri Sityodtong, Chairman and CEO of ONE Championship, added: “We are thrilled to join the FanDuel TV lineup and give our passionate U.S. audience yet another way to engage with ONE Championship. Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”
ONE Championship events join FanDuel TV’s lineup of original shows including Kay Adams’ morning show Up & Adams; the recently launched NBA-centric show Run It Back with Michelle Beadle, Chandler Parsons and Shams Charania; More Ways To Win with Lisa Kerney; plus FanDuel’s horse racing coverage and its syndicated content such as The Pat McAfee Show.
In continued efforts to diversify content, FanDuel TV and FanDuel+ are also airing more than 3,000 hours of live sports including international basketball league action from the National Basketball League (NBL) Australia’s professional league, the Chinese Basketball League, as well as the French and German pro leagues as part of a licensing agreement with Sportradar.
FanDuel TV is broadly distributed on linear television through cable and satellite distributors including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, YouTubeTV, and Hulu. FanDuel+ can be downloaded on Roku, Amazon Fire, and Apple TV-connected devices and is free to watch using a FanDuel account number.
ONE Championship is a top-five global sports property for digital viewership and engagement, according to Nielsen. “ONE’s events represent the full spectrum of martial arts, with world-class athletes representing more than 80 countries competing across MMA, Muay Thai, kickboxing, submission grappling, and more,” the company explained in a press release.