Posted on: September 1, 2023, 06:54h.
Last updated on: September 1, 2023, 06:54h.
Fanatics Betting and Gaming, the wagering arm of sports apparel giant Fanatics, is leveraging the parent company’s merchandise lineup to attract new bettors.
Today, the operator announced the Fanatics Jersey Drop promotion. New clients of Fanatics Sportsbook or PointsBet US, which is being acquired by Fanatics, are eligible for the incentive.
New customers, who sign up for Fanatics Sportsbook on iOS and Android or PointsBet on iOS and Android, even in states that are not yet branded PointsBet, A Fanatics Experience, between September 1 and September 18 and opt into the The Fanatics Jersey Drop promotion, can place a single cash wager of $50 or more on any market and receive a reward credit to purchase team merchandise worth up to $150 on www.fanatics.com,” according to a statement.
The minimum odds on a bet eligible for the jersey promotion are -500, or wagering $500 to win $100. Fanatics Jersey Drop is limited to one reward per client and bettors will receive their credit via email within 72 hours of placing eligible wagers.
Fanatics Taking Unique Approach to Loyalty Program
Known for its ubiquitous commercials with the slogan “Officially Licensed Everything,” Fanatics Commerce is one of the largest purveyors of sports apparel and merchandise in the US.
The company leverages licensing accords with major sports leagues, selling products across the Fanatics, Nike, Mitchell & Ness, Top of the World, WinCraft and Maejstic brands. That makes for an ideal platform to leverage with sports fans turned bettors.
Indeed, Fanatics is taking that approach. It’s recently revealed FanCash program permits Fanatics sports betting clients to convert FanCash into bonus bets or merchandise on a dollar-for-dollar basis. Bettors earn 1% on a regular or straight wagers, 3% on parlays and 5% on same-game parlays.
How many bettors opt for bonus wagers over merchandise remains to be seen, but offering up discounts on caps, jerseys and the like could be a more cost-effective marketing tool for Fanatics than traditional promo cash that’s so common in the sports wagering industry.
While land-based casino operators that also have sports wagering footprints have obvious outlets for their rewards programs, online-only operators need to take different, more unique approaches. Some, including Fanatics, are doing that.
Fanatics Asserting Itself in Sports Wagering Space
The current composition of the ultra-competitive domestic sports wagering landscape is essentially a duopoly controlled by FanDuel and DraftKings. However, analysts widely view Fanatics as one of the companies that has the resources to potentially wrest market share from entrenched rivals.
Fanatics Betting and Gaming is attempting to assert itself. Via the PointsBet acquisition, the operator added seven states to its mobile sports wagering portfolio while its sportsbooks in several other states will bear “PointsBet, a Fanatics Experience” branding pending regulatory approval.
After rolling out its mobile sports wagering application in Maryland, Massachusetts, Ohio, and Tennessee, Fanatics Betting and Gaming will be live in at least 11 states prior to the start of the NFL season.
