England’s Fulham Football Club has announced a new sponsorship deal with betting brand SBOTOP, set to become the team’s Front of Shirt and Principal Partner for the 2023/24 season. The brand’s logo will be featured on the Men’s First Team kit and training kit sleeve.
SBOTOP, described in the club’s statement as “a leading online gaming operator,” replaces previous sponsor W88. The deal comes after the Premier League announced in April that it would delay the banning of betting sponsors on clubs’ shirts until the start of the 2026/27 season.
The club’s new home kit will be launched on Friday, June 30, and will be worn during their participation in the Premier League Summer Series in the United States next month. The prominent front-of-shirt position, combined with in-stadium brand presence, is expected to enable SBOTOP to leverage the Premier League’s global audience.
Our new Front of Shirt and Principal Partner for the 2023/24 season.
— Fulham Football Club (@FulhamFC) June 28, 2023
Jon-Don Carolis, Fulham’s Commercial Director, said: “We are pleased to welcome SBOTOP as our front-of-shirt partner as we continue our exciting journey in the Premier League. The coveted front-of-shirt sponsorship plays an integral part in keeping the club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”
For his part, Bill Mummery, Chief Executive of SBOTOP, added: “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”