NASDAQ and Toronto-listed Bragg Gaming Group of Canada has entered into an agreement with Sega Sammy Creation Inc., of Japan to be the Asian slot and pachinko developer’s sole and exclusive content distributor worldwide for a select catalog of games for the online market. The deal has an initial duration of 3-years.
Sega Sammy Creation (SSC) is part of SEGA SAMMY Group, a holding company based in Japan and best known for its pachinko and pachislot machines businesses in Japan as well as globally for its SEGA video game consoles, arcade games, and content.
Internet gambling operators in the USA, the UK, and globally will have access to a unique selection of popular content from the otherwise land-based slots and pachinko developers. The tie-up bolsters Bragg’s content-led growth approach with products from an instantly recognizable brand name and furthers SSC’s global expansion goals significantly. One specific focus for the partnership will be the growing North American regulated online market.
Best of Japanese Slots Coming to the USA
Scott Winzeler, Chairman and Chief Executive Officer of Sega Sammy Creation said: “We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of iGaming players over the coming years. We believe the strength of Bragg’s RGS platform and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”
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The exclusive licensing agreement allows Bragg to license select games and adapt them for players in North America, Europe, and other regulated markets. All of the new games that Bragg develops using SSC intellectual property will join the ever-expanding library of “Powered by Bragg” slot titles along with games from other partner studios.
Will Resonate with Players in North America
Group Director of Content at Bragg, Doug Fallon said: “As a growing, content-led business-to-business provider of iGaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners.
“This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.”
“We expect to introduce our first SSC title, next year to players in the U.S. and U.K. before broadening the reach to additional global markets. Our team is excited to get to work with SSC’s attractive content to bring their popular games to the fast-growing online market and we believe this will be a significant step forward for Bragg and our content-led efforts.”
Powered By Bragg games are built on the Bragg remote games server (Bragg RGS) and distributed with the Bragg Hub aggregator and content delivery platform. Bragg is licensed or certified in several global markets, including in Colombia, Germany, Malta, Michigan, New Jersey, the Netherlands, Ontario, Pennsylvania, Spain, Sweden, and the United Kingdom.
Source: Bragg Secures Exclusive, Three-Year Content Licensing Agreement with Sega Sammy Creation, Bragg Group, October 10, 2022