Boost Mobile founder Peter Adderton has blasted Optus after the embattled telco decided to use the Boost brand name in two of its new products – Internet Boost and Mobile Boost.
Adderton is demanding Optus stop using the Boost name immediately.
“Just when I didn’t think Optus could embarrass themselves any further, they once again surprise us all,” says Boost Mobile founder Adderton.
“Earlier this week, Optus launched products under the BOOST brand which Boost Mobile considers must be a deliberate attempt to trade off our valuable BOOST brand and success.
“Boost Mobile has not authorised Optus to use our BOOST brand, and we are definitely not collaborating with Optus.
“Boost Mobile is focused on customer experience through great everyday value and access to the full Telstra network.”
Adderton has even sought legal advice on the issue.
“Boost Mobile will not tolerate Optus’ behaviour and we have demanded that Optus stop using our BOOST brand immediately,” he said.
“Optus has this morning received legal correspondence giving them until 5pm today to respond and stop using BOOST in its marketing, or otherwise legal proceedings will commence for trademark infringement.
“Boost Mobile is a local, Australian-born success story which, over the last 22 years, has built a telco brand that is now globally recognised and respected.
“Our six different Australian trademarks, including the word BOOST, cannot be so easily traded off by an organisation scrambling to create relevancy with consumers.
“While no further comment will be made for now, what I can say is – watch this space.”
Optus is still putting the pieces together following a massive data breach in September and its appalling handling of the crisis and lack of direct communication with customers.
After the data breach, Optus was reportedly losing more than 30,000 customers per week.
Complaints to the Telecommunications Industry Ombudsman about Optus rose by 39 per cent.