Betfred Sports will launch a retail betting offer in Maryland after reaching an agreement with local bar and restaurant Long Shot’s of Frederick.
Pending regulatory approval, the bookmaker plans to open a temporary retail sportsbook within the establishment ahead of the upcoming NFL season, which starts in September.
Betfred’s planned venue will be located next to the Maryland Jockey Club’s off-tracking betting facility. The temporary sportsbook will consist of in-person betting windows and self-service kiosks.
Long Shot’s CEO, Alyse Cohen, said: “We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in partnership with Betfred Sports.
“We are proud that Long Shot’s is one of the premier off-track betting locations in the state and we look forward to achieving similar success with sports wagering.
“Long Shot’s will not only boost the local economy but contribute to enhancing the education of our students.”
A permanent sportsbook is scheduled to open just after the first of next year. This will feature a video wall and “theatre-style seating,” plus a food and drinks menu.
Betfred further intends to launch online sports betting in Maryland when formally allowed by state regulators.
“We identified Long Shot’s very early when searching for a Maryland partner,” said Bryan Bennett, Betfred Sports’ Chief Operating Officer.
“When combining Betfred’s 50 years of bookmaking experience and Long Shot’s success with off-track betting, we believe this will be a formidable partnership to compete in the Maryland sports betting space.”