SOFTSWISS has announced a partnership with LatAm-focused online casino game developer, Vibra Gaming. The deal expands the SoftSwiss Game Aggregator’s combined game portfolio with all of Vibra gaming’s content and makes it all available to more than 250 operators of online casinos around the world.
Vibra Gaming is a Buenos Aires, Argentina-based provider formerly known as Spieldev. The company underwent a rebranding to Vibra in early 2020 after announcing that Leander Games co-founders Ramiro Atucha and Marcelo Blanco were joining the team. Atucha is a veteran startup entrepreneur with about 20 company launches under his belt, more than two dozen of them in the iGaming world. Leander itself was recently acquired by rising superstar Raw iGaming, giving the upstart an arsenal of tools to grow and expand its footprint.
Having followed his career for about a decade now, it’s easy enough to say that where Ramiro goes, success follows. Vibra Gaming does not just miraculously find itself centered in Argentina and focused on the Latin American markets. LatAm is one of the fastest growing markets now with plenty more growth to come.
Adds to Broad Base of Hyper-Localized Content
With SoftSwiss now focused on reinforcing its positions in the LatAm region it is moving forward with recruiting new Latin American customers as well as local suppliers who give that “farm to fork” flavor with localized authenticity. Every bit of localized content added to the Aggregator Platform adds value and the weight to drill down into multiple markets with culturally relevant handshake-ready games for the specific markets.
The award-winning Vibra Gaming team has been integrating games into the Game Aggregator, and SoftSwiss acknowledges the partnership is now ready to deliver the goods not only in Latin America but throughout the world.
Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments on the deal: “We are confident that the collaboration between the SOFTSWISS Game Aggregator and Vibra Gaming will be productive for both sides. This deal was made possible greatly owing to the partner managers team’s work developing the Game Aggregator in the Latin American market. The iGaming market is growing rapidly in this region, and, as one of the leaders in the industry, we strive to provide our clients with an extensive portfolio of games and quality software products.”
Vibra Gaming CEO Weighs In
Ramiro Atucha, CEO at Vibra Gaming, noted: “We are delighted to join forces with the SOFTSWISS Game Aggregator. Working with this global content aggregator is an excellent opportunity for Vibra Gaming to expand our potential in established markets and growing markets. Our experience, deep knowledge and expertise in the field, award-winning, localized slot and table game content will help us in this way.”
The SOFTSWISS Game Aggregator delivers over 13,000 games from more than 175 differentgame studios. It took home the honors for Aggregator Platform of the year at the 2022 EGR B2B Awards.
Bonus API for Casino Platform
In other SOFTSWISS product news, the Casino Platform has added bonus management via a single API that allows operators to craft offers individually for each player.
Operators can simply set a few parameters and the system will create attractive bonuses for players based on the attendant data.
Darya Avtukhovich, Head of the Casino Platform at SOFTSWISS said: “We strive to improve the SOFTSWISS Casino Platform by constantly introducing new functionality and making the product more flexible for our clients. The Bonus API is an excellent example of a tool which will help operators build long-term and fruitful relationships with players, prioritizing a personal approach and boosting audience loyalty.”
Source: Game Aggregator Partners With Vibra Gaming, Softswiss News, August 16, 2022