By Simon Wright Feb 24, 2023
AD LUNAM, a new iGaming production studio, has officially launched under the 1X2 Network suite of brands, bringing a fresh approach to online gambling, with a mission to provide Gen Z and younger Millennials with gaming on their terms. That means multiplayer, social, arcade games.
AD LUNAM is focused on delivering never-before-seen gaming content that will appeal to the newer generations of online gamblers who demand more from their gaming experiences. With a commitment to innovation and simple yet bold mechanics, the studio is set to revolutionise the iGaming industry with its unique approach.
As part of the 1X2 Network, AD LUNAM represents a product range extension for the company, sitting alongside the company’s existing studio brands 1X2gaming and Iron Dog Studio as a key part of 1X2 Network’s multi-studio product strategy.
As the third brand established by the 1X2 Network, AD LUNAM will greatly expand the breadth of game concepts available via the company. With a new range of arcade games, non-traditional concepts and branded content offerings, AD LUNAM brings a wealth of new possibilities for operators to capitalise on.
Games produced by the studio will include known concepts like crash games, mine games and Plinko, while also bringing to market a range of truly unique content, and further developing 1X2 Network’s suite of Branded Content into new iGaming concepts. The studio’s team of experienced game designers and developers will use the latest technology and techniques to create games that are as entertaining as they are visually striking.
Alex Ratcliffe, Chief Product Officer at 1X2 Network said: “Our goal is to create games that stand out from the crowd and offer players compelling experiences they can share with one another. AD LUNAM’s approach to game design is to not only keep pace with the ever evolving arcade vertical but to drive it forward and carve 1X2 Network’s place in a truly exciting product landscape.”
Kevin Reid, Chief Executive Officer at 1X2 Network said: “We’re very excited to add AD LUNAM to our portfolio of brands. This expansion of the 1X2 Network marks a new era for our company as we cross the threshold into our third decade of operation. Our partners and players can expect an exciting range of games from AD LUNAM in the coming months.”